I was chatting with a founder about his fundraise. He’s frustrated because it isn’t going as planned—he wanted to be through with the fundraise by now. He’s deep into conversations with a few investors and asked for some thoughts.

I view fundraising as a momentum-building process. Once you get a little momentum going, you’re rolling. I suggested that instead of asking how to complete the fundraise, he should step back a bit and think about how could get some visible momentum. Is there an angel investor or firm that’s close to a decision that he can persuade to close? If so, that’s momentum he can use to instill a sense of urgency in others.

Momentum is a powerful force and a fundraising founder’s friend.