On a podcast that I listened to recently, a guest said something that resonated with me: lean into the hard things. That comment took me back to my early days as a founder and a realization I had then. Solving the hardest problems tended to move the needle the most. The solutions weren’t easy or obvious, but when we found them, their impact was orders of magnitude greater than the impact of solutions to easier problems.

If you’re a founder looking to build a big business, consider asking yourself: “Am I leaning into the hard things?”