Netflixed: The Epic Battle for America's Eyeballs
2012
Biography
by
Gina Keating
A biography of Netflix, from inception through 2011. Details the epic battle with Blockbuster and how Netflix almost lost. Describes the strategy and decisions behind the transition from DVD rentals to streaming.
Buy a CopyJermaine's Notes
April 2025
Blockbuster's board members helped Netflix win their battle. Read 2012 hardcover.
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That Will Never Work
March 2025
Biography of the first five years of Netflix through its IPO, written by Marc Randolph, cofounder and first CEO. It details how the company turned the idea of mailing DVDs into reality, navigated the dotcom bubble bursting, found its winning subscription strategy, and launched kiosks.
Lessons on splitting founding equity and radical cofounder honesty. Blockbuster passed on buying Netflix for $50m. Read 2019 hardcover.