The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television
2004
Biography
by
Brett Pulley
The story of how Black Entertainment Television (BET) went from an idea to being sold for $2.3 billion. This book describes how Robert "Bob" Johnson founded, built, and sold the company. The book describes internal struggles and Johnson’s personal missteps, while detailing the impact of the channel on the Black community.
Buy a CopyJermaine's Notes
May 2024
BET mentioned in Cable Cowboy(John Malone). Leveraged cable/satellites to serve black niche. Read 2004 hardcover.
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