This weekend I began reviewing some of the highlights in books I’ve read. I realized that I have a lot of physical books with highlights. The best ideas I’ve read are scattered across tons of physical books, which adds friction to my goal of regularly reviewing the best ideas from these books.

Having my highlights centralized in one digital repository that I can access from my phone would be valuable. I’ve been playing with a reading app that does this, but the process of getting text from a book into the app isn’t efficient. I must take a picture of each highlight, which the app converts to text. The conversion is suboptimal, so then I have to correct the text before storing the highlight. Once the highlight is digitized it’s great, but getting to that point is painful.

If I want to regularly review the important concepts from what I’ve read, I’ll need to either find a better way to digitize highlights from physical books or read digital books (e.g., on Kindle). I enjoy physical books, so the former is my preference.

I read a quote this weekend from Charlie Munger that got me thinking:

I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines. They go to bed every night a little wiser than they were when they got up and boy does that help, particularly when you have a long run ahead of you.

I believe what Charlie is getting at is that continual learning increases your chances of success in the long run. Learning leads to acquiring wisdom, which improves decision-making and changes behavior. Knowing what to do and when to do it increases your chances of achieving your goals in the long run. Regular learning is something the average person can do to achieve outsize results.

From my learning survey results, I see a desire among driven people to learn and achieve their goals. But I see lots of friction along the path to the wisdom that helps improve their decisions and actions. I’m wondering if some of that friction could be removed and what impact that would have on these people’s lives. Would it materially improve their lives long term?

I’m continuing with my learning survey, which has turned into customer discovery. This week I had a chat with someone working at a late-stage venture capital firm. He shared a helpful insight: the amount of information available has skyrocketed because of the internet, but its quality is questionable. A high percentage isn’t value add. It takes time and energy to distill all this information down to the knowledgeable pieces that add value and align with learning goals. This friction frustrates him and slows his learning.

I’m continuing with my learning survey. It’s turned into more of a customer discovery exercise than a survey. This week I had a call with an entrepreneur who’s also an investor. One thing he shared stuck with me:

“My learning is curiosity led but application driven.”

In other words, he’s looking to learn something to a level of competence sufficient to apply it. I like his wording—it’s a succinct and accurate description of how I and the entrepreneurs I’ve surveyed approach learning.

While researching a business, I learned that it generates significant revenue from ads. Digging deeper, I found out that it’s charging 10x more than I’d envisioned for ads. The coveted (and most expensive) ad slots are sold out for the next six months. I don’t have any inside information, but it wouldn’t surprise me if this business is generating eight figures in annual revenue from ads.

I don’t know a lot about ad-based business models, and this project has me curious. I want to learn more and will dive deeper into this space.

Yesterday I shared my thoughts on wisdom vs. knowledge. I have a daily habit of acquiring knowledge, which I enjoy. I’ve noticed a pattern as I’ve been reading more long-form content, mainly books. Some books add considerably more value than others. I’ve been thinking about why this is the case for the last few months.

The most helpful books I read last year have a common trait. They were about how people took action toward a stated goal. The books explained their thought processes as they learned by trial and error, detailing their learnings and how what they learned changed their behavior during their journey. These books were about how people acquired and applied knowledge. They were books that contained the wisdom others had accumulated (often over decades).  

This year I want to refine my reading a bit. I enjoy learning about new concepts and ideas, but I want to focus more of my time on reading books that contain wisdom, not just knowledge.

As an early-stage founder, I was part of an entrepreneurial group that taught new founders about key business functions. Each quarter we went deep into a specific business function: marketing, finances, HR, marketing, etc. At the end of each of those sessions, I better understood functions that didn’t come naturally to me (e.g., marketing). I felt educated. But I still had a problem: What do I do with this new knowledge? How do I use it in my business? I’d learned what I needed to do, but I still had no idea how to do it.

This experience highlighted the difference between knowledge and wisdom.

Knowledge is acquired by learning new information or being made aware of something. Learning about marketing is an example of acquiring knowledge. Knowledge acquisition doesn’t always equate to adding value. There’s another step.

Wisdom is the ability to apply knowledge in a manner that aligns with the outcome you desire. Wisdom means changed behavior and improved decision-making—knowing what to do and when to do it. Wisdom is acquired from experience (yours or someone else’s). Growing your company through marketing execution is the result of wisdom.

Through trial and error and talking with other successful entrepreneurs (who shared their experiences), I learned how to apply the concepts I learned in those sessions to grow my business. My problem was solved.

This experience showed me that knowledge is important. You can’t apply something if you aren’t aware of it, which is why continuous learning is so important. But wisdom is what I value most because applying knowledge well is how I achieve the outcomes I desire.

Today a friend texted me about a company I follow and sent a screenshot of a news headline. He wanted me to be aware that the company may be going through hard times. I read the headline and laughed.

The headline included company financial figures that were wrong. I know they were wrong because I’ve read the reports issued by the company. The writer clearly didn’t understand the company and had confused the details. I pointed this out to my friend and shared the correct financial figures, which show the company’s doing fine.

This exchange was a reminder of the value of getting first-source data. When you rely on other people’s interpretations, you run the risk of basing your conclusions and actions on incorrect interpretations.

I’ve been learning about business models in different industries for a few years. SEC filings of publicly traded companies have been great for companies I’ve wanted to take a dive deep into, but I wanted an additional resource. One that would help with discovery of companies and industries I’m less familiar with. One that could help me efficiently learn about new business models at a high level.

This week I found the Business Breakdowns podcast and have enjoyed listening to several episodes. It breaks down public and private companies, which I really like, and covers a broad range of industries. Some of the companies profiled I would have never thought to research, or wouldn’t have been able to because they’re private. The episodes I’ve listened to have been helpful and have gotten me thinking more about various ways of charging for the value you provide to customers.

If you’re interested in learning how different companies generate revenue and think about their business, consider giving the podcast a listen.

Mark Twain is known for saying:

“History doesn't repeat itself, but it does rhyme.”

I was chatting with a friend about this quote, and he added something that stuck with me:

“The reason history rhymes is because human nature doesn’t change. People don’t change, but circumstances do.”

That’s why knowing history is important, he said.

I’m no history buff, but I do enjoy reading historical accounts of major business events and the journeys of people who achieved outsize success. I consistently read the latter and randomly read the former. This year, I want to be more intentional about identifying important events in business and monetary policy history and reading long-form content to better understand them and decisions related to them. Hopefully this will help me see patterns in human behavior that will help me understand and navigate similar future events.

I was chatting with a friend about this quote, and he added something that stuck with me: “The reason history rhymes is because human nature doesn’t change. People don’t change, but circumstances do.”

That’s why knowing history is important, he said.

I’m no history buff, but I do enjoy reading historical accounts of major business events and the journeys of people who achieved outsize success. I consistently read the latter and randomly read the former. This year, I want to be more intentional about identifying important events in business and monetary policy history and reading long-form content to better understand them and decisions related to them. Hopefully this will help me see patterns in human behavior that will help me understand and navigate similar future events.