For the past few weeks, I’ve been putting off finding a service provider to transport something a long distance. I need a specialty transport company. When I started looking, I remembered why I put this off. I’ve been looking at providers online, and all of them have outdated websites and require a phone call to get a quote. I have a short list of companies now, but I still need to carve out time to call each one and then schedule the job. The customer experience hasn’t been great so far, and I expect this to continue until the task has been completed.

This industry is an entrepreneur’s dream. It hasn’t embraced technology although it has a huge market and many customers are companies who will do repeat business. They’re looking for a better alternative.

This industry isn’t cool or attractive from the outside looking in, but I think a savvy founder could build a massive business disrupting this space.