One of the biggest mistakes I made at CCAW was not having a cofounder. When I speak with early entrepreneurs, I share my experience and how difficult things can be as a solo founder. Fortunately, many understand the importance of a cofounder—but they struggle to find one. I’ve been thinking a lot about this common challenge. And I recently met a team that was the result of a different approach to solving it.

The CEO was passionate about a particular space and wanted to build a technical product to solve problems he saw in it. He was nontechnical, so he couldn’t build it himself. He let people in his network know what he was looking for, and he also did something else that was highly effective: he shared his thoughts about the space in blog posts. In them, he explained how he viewed the space and the problems customers were experiencing. And he described his vision for how these problems could be solved. The posts showed his passion for the space and that he was committed enough to take the time to write and share his thoughts.

As I got to know the team, I learned that those posts were pivotal in his recruitment of three cofounders. The other founders were also passionate about the space and came across the CEO’s posts while researching it. The blog posts weren’t intended to recruit others, but they did just that. They attracted like-minded people who reached out, wanting to be part of his vision.

There are lots of strategies for finding a cofounder. I really like the blogging approach because it’s a passive way to recruit that continually works in the background and at the same time adds tons of other value for readers and the author. Medium and other platforms make blogging quick and easy.

If you’re a solo founder looking for a cofounder, consider writing some blog posts about your space and your vision. You never know—they just might help you find the perfect cofounder!