I watched a video featuring a CEO who’s leading a publicly traded insurtech company. He shared his view that disruptors aren’t causing disruption. Instead, he believes that humanity is going through a period of transformation unlike any we’ve seen before. We’re seeing unprecedented change happening at a pace that’s exponential because of technology. This shift has created a wave of disruption that disruptors are riding. As he put it, disruption is causing disruptors.

At CCAW, we built technology that allowed us to offer a better experience to customers at a lower price. Because of the technology, we could do so consistently and in a way that was scalable. I didn’t view CCAW as a disruptor. We were a company bringing much-needed change to an antiquated space via technology.

We’re currently living through a period of stunning transformation because of technology. Over the next decade, we’ll continue to see expansive, blisteringly fast change in human society. One result will be a period of unheard-of entrepreneurial prosperity.