Recently, a friend shared a quote from Steve Jobs, the legendary founder of Apple:

Picasso had a saying—“good artists copy; great artists steal”—and we have always been shameless about stealing great ideas. 

I hadn’t heard this before and wanted more context about when Jobs said it. So, I did a little digging. I found this video clip.

Jobs’s point was that you don’t need to reinvent the wheel. Instead, get exposure to great ideas that have already been tried. Then incorporate the best of them into what you’re trying to do.

Repeating (sometimes with a tweak) what’s already been proven to work is a great recipe for success.