This week an entrepreneur told me about a new business he’s trying. He’d met a gifted creative whose work caught his eye. The creative wants the freedom to create what inspires him and thinks that a business that sells what he makes will give him that freedom. But he hasn’t had much luck getting the business off the ground. The entrepreneur got to know the creative and realized that he’s gifted in his craft, but not in business. He doesn’t understand or know how to apply business concepts.

This entrepreneur and creative have decided to test going into business together. If the test phase works out, they’ll continue. Each is responsible for his strengths: the entrepreneur for administration, marketing, and finances; the creative for creating the pieces and networking with other creatives.

When I heard about these two starting a business together, I was excited. Last month, I shared that I think a practitioner could be a good cofounder when paired with a business-minded hustler. I think a partnership like that could be a great, complementary founding team. The entrepreneurial experiment these two are running is exactly that. If successful, it could turn into something big.

I’m excited to follow the journey of this experiment and hear about what they learn along the way.