A founder friend of mine recently hired a coach. The coach had him do an interesting exercise: go around to people in his life and ask for feedback. I and others were asked to grade him in certain areas and provide written feedback on strengths, weaknesses, etc.

One of the most important things founders can do is develop self-awareness. Easy to say, but hard to do. People don’t want to hurt your feelings, so they avoid giving pointed feedback. When you’re the leader, it’s even worse because most people are uncomfortable critiquing their boss. And frankly, some founders don’t want to listen to what can feel like criticism.

I think this founder and his coach soliciting feedback is a great exercise. He’ll receive the feedback digitally, so he’ll be able to revisit it in the future. Going through this process with the guidance of a coach will help him reflect on the feedback, make connections, and develop actionable steps going forward. The coach can hold him accountable to the process and the changes he commits to.

Self-awareness is an attribute of many successful entrepreneurs. I’m excited to see what my friend learns about himself and how he uses it to improve as a person and entrepreneur.  

‍