Founding teams have been on my mind lately. I’m curious about what traits increase their chances of success. I’ve heard many opinions on this, but the Hipster–Hacker–Hustler concept kept coming up. I decided to look into it further. Here’s what I found:

• Hipster – The Hipster focuses on the product being desirable to customers. They think about things like user experience and product design. They tend to be in tune with what’s trendy and cool. They have a unique customer-driven perspective.
• Hacker – The Hacker is the builder. Building new stuff excites them and they can focus intensely on it. They are driven by data and logic. They see the world as black and white and may not have as much charisma.
• Hustler – The Hustler makes sure that things get done. They relate well with people and are persuasive. They can hold people accountable to results, sell to customers, and rally people behind their vision.

I think this is a great template for a founding team. It probably won’t work in all instances, but it’s a good framework to consider.

I’m a Hustler for sure. I’m laser focused on achieving the desired result, enjoy talking with people, and take psychological ownership of what I say I’ll do. As I kid, I convinced neighbors and classmates to become customers. I bootstrapped CCAW from nothing to eight-figure revenue. All by being a Hustler. At times it was painful, but I learned a lot about others and myself. I can see now how a Hipster and Hacker could have added a lot of value and accelerated CCAW’s success.

I encourage rising entrepreneurs to consider the makeup of their founding team. Being a solo founder can work against you. So can having a team of founders with similar expertise and perspectives. Diversity is important and can lead to amazing things!