This week, I had a regularly scheduled lunch with an entrepreneur friend. I updated him on my search for a developer, but our conversation mostly focused on my blog. I shared some of the experiments I’ve done in the last year and talked about it being hard to quantify the results. And I told him it’s hard to understand reader behavior and I want to improve at email capture.

To my surprise, my friend has tons of experience in website analytics and has helped enterprise companies in this area. He gave me a few suggestions, shared the names of a few tools, and offered to show me a few things. I didn’t expect this from our lunch—what a pleasant surprise! I’m excited to learn from my friend about analytics and use that knowledge to improve this blog.

This conversation reminded me that I never know what or who someone knows. I should continue to share what I’m working on with credible people and always have a clear and specific ask for help.