A few weeks ago, I shared that I was going to start putting energy into better understanding marketing, or at least its concepts. Making a great solution isn’t enough—you must get it into the hands of people who can use it. That’s the important role marketing plays, and that’s why I want to understand it better.

Since that post, to understand the big concepts, I’ve been reading biographies of entrepreneurs who founded marketing agencies. I’ve also been consuming interviews on YouTube in which founders share recent growth strategies.

I still have a long way to go. Indeed, marketing will likely be something I study continually going forward. But I do have a much better understanding of marketing now. Reading biographies about entrepreneurs who deeply understood the craft of marketing and built businesses to help others market really helped make things click.

I’m excited about marketing now. Before, I didn’t understand it and was annoyed by it. But understanding it better has made me want to continue to learn about it, and I’m excited to try marketing my next idea!