For the last few podcast series I’ve published, I created digests of the books beforehand—a time-consuming process. Combined with recording and editing the podcasts, a significant time commitment was required.

This process left me with an uncomfortable feeling. I was spending a considerable amount of time executing—sharing what I’d learned—and not enough time strategizing the best way to share what I’d learned and how to scale my idea. I felt like I was falling into the founder trap of working in the business and not working on it (even though I technically don’t have a business yet; it’s just a project). This is dangerous because you can end up on a hamster wheel going nowhere fast.

It was unsustainable, so I slowed down and eventually paused publishing more podcasts until I found a way to create the digests more efficiently using technology. I’ve tested some technologies but haven’t found anything that has materially helped with digest creation. Since I haven’t found the solution, I haven’t published new podcasts. In retrospect, that was a mistake.

My goal is to share what I learn with others, and I haven’t been doing that at the level I know I’m capable of. That bothers me. Also, the podcast was an external and internal feedback loop that improved my communication skills.

I’ve decided to restart sharing what I’ve learned via podcast series. Because creating them takes a long time, I can’t get them out as fast as I’d like (weekly), but I shouldn’t let that stop me from doing it at all. I just have to do it at a slower pace for now. As I find new technologies that make the process more efficient, I can increase my publishing frequency.