No-Code Entrepreneurship

I’ve begun testing a website builder. Webflow allows you to build beautiful websites without knowing how to code. Historically, creating a website required at least two skills: designing its look and feel and making it functional. For both, coding was a must. Now, though, user-friendly tools can help you create a great website without knowing the first thing about code. Webflow, Weebly, and Squarespace are just a few of them.

Here are my takeaways:

  • Power – Webflow is extremely powerful. The possibilities feel endless.
  • Learning curve – The product is dense because of all its capabilities. It’s intuitive once you understand the building blocks of the system, but it’s no iPhone. You can’t just start using it with no training or study. There is a learning curve.
  • Webflow University – This resource is well thought out and user friendly. There’s lots of easy-to-digest content with great videos. An engaged user community helps you get answers to your situation-specific questions.
  • Comparison – I played with WordPress and Webflow simultaneously. I liked Webflow better. Its educational resources were higher quality and more concise. I got the impression that Webflow has more native functionality, whereas WordPress requires plugins to accomplish some of the same tasks.
  • Migrating – It appears that it could be challenging to migrate from Webflow to another platform, depending on the specifics of your site.
  • Templates – The library of templates is impressive and a great starting point. Webflow doesn’t have as many as WordPress, but they are higher quality (in my opinion).
  • Design – The platform isn’t a silver bullet and won’t save you if design isn’t your forte.

I’ll continue to play with Webflow and come up with a final verdict on it, but so far so good.

I remember, when I started CCAW, having conversations with teams of people to create simple brochure websites. The sums I paid back then for those simple projects are laughable now. With Webflow, the same things can be done by an entrepreneur in a weekend or, even if you want to use a good designer, for a fraction of their former cost.

I love how the no-code movement is allowing entrepreneurs to do more with fewer skills and resources. Reducing startup costs lowers barriers to entry and makes entrepreneurship a reality for more people.

If you want to start a company but are discouraged by limited resources or skills, see if a no-code solution is available. You probably aren’t the only person facing your challenge. Worst-case scenario, someone has documented their journey to the solution of the problem and you can follow their lead. Best-case scenario, there’s a no-code solution that can solve your problem quickly and inexpensively.