I had a great conversation with a serial entrepreneur today. He was telling me about a new company and said something that stuck with me. Checkout has been mastered, but the pre-checkout process (i.e., finding what you want to buy) isn’t ideal and could be significantly improved.

The more I think about it, the more I think this founder is correct. There are lots of opportunities to improve how people find items to purchase. Taken a step further, as societal norms continue to change, shopping will have to keep up with them. What consumers are accustomed to socially will influence how they want to shop. There will be many ways to improve shopping.

Commerce is something I’ve always found fascinating and continue to learn about. I’m curious to watch how great entrepreneurs improve the shopping experience!