I’ve been learning about labor market challenges for the last few months. They’re a big problem—but also an opportunity. (Without problems, there’d be no opportunities for entrepreneurs, right?) Flexibility is a high priority for workers, and that’s affecting businesses’ ability to meet customer demand. There’s still lots for me to learn, so I’m digging into this more.

Today I began to think about the issue from a different angle. How people think about work, where they work, and when they work has changed significantly in the last two years. Yet, the way workers are recruited hasn’t changed much (minus Zoom), as far as I know. There’s probably an opportunity to improve how companies attract candidates, evaluate them, etc. I’m wondering whether part of solving the labor challenge is rethinking recruiting and aligning it more closely with today’s labor market.

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