Yesterday I shared my thoughts on how a focus on culture is propelling Atlanta start-ups to success. Today, someone asked me how to build and reinforce a great culture. Here are a few things I’ve seen work:

• Ask for examples regularly – It’s one thing to know and be able to repeat your core values. It’s another thing to live them. During reviews (quarterly, monthly, etc.), ask team members for examples of how they’ve exemplified the company’s core values. Knowing this will be asked will prompt people to think about ways to live these values.
• Celebrate – When someone does something outstanding that aligns with your core values, recognize them and make sure the whole team hears about it.
• Publicize your values – Post them on the wall. Write them on employee key cards. Whatever it takes for people to see them regularly. It’s an effective reminder.
• Office Vibe – This is a great tool to gauge the health of your culture. You can send weekly pulse surveys to your team and receive anonymous feedback. And the team knows they have an outlet for communicating any concerns that could affect culture.
• Best places to work – Building a great culture takes time and energy. Once you’ve done it, publicize it. Many cities publish an annual list of best places to work. You have to enter to be considered, and they’ll rank you based on your team’s feedback. If you’re recognized as a top place to work, people will notice and want to come work for you.  

There are tons of other things you can do to create and maintain a great culture. This is just a quick list of things that can help.