The more I read about the history of capitalism and the great entrepreneurs who came long before us, I more I see a pattern: the best companies of all time were built by entrepreneurs who understood human psychology—mainly that people are more easily influenced by stories than by logic or facts. People find stories more relatable. Facts and logic can feel cold and impersonal. It makes sense that history’s greatest companies were built by entrepreneurs who were gifted in storytelling.

Mother Nature wired me to communicate with facts and logic. My natural storytelling abilities are average on my best day. For a long time, I’ve recognized the power of storytelling and wanted to be a better storyteller. But I’ve never put in the practice to improve this skill, so I’m still average. This year I want to change that. I’m going to seek out creative ways to publicly practice and improve my storytelling in 2024.