This week, I was asked several times about my personal project, so I took the opportunity to work on my pitch. A few learnings:

• Starting by describing the problem and the emotion it creates in entrepreneurs got people hooked. Then when I said I’m solving the problem, they wanted to talk more about their experience with it.
• Technically oriented founders dove deep into how to build the solution.
• Communicating the supply-and-demand dynamics around the problem helped people understand the size of the opportunity.
• Expressing the “why now” resonated with people.
• Shorter responses from me were better and led to a conversation about the problem and the solution.
• When I shared my vision, it missed the mark. I need to work on this.

Getting the pitch right is a process. The best time to start was yesterday. The more I pitch and work on my deck, the better it should get.