As I was poking around on the internet over the holiday, a book written by an indie hacker entrepreneur caught my eye. Traditional places like Amazon don’t sell the book. Instead, this entrepreneur is not only self-publishing but also self-distributing the book—the only place you can buy it is his website. I’ve seen this before, but it definitely piqued my interest.  

The founder does two things that made me lean in more (and want to purchase his book). First, he posts stats about book sales: total books sold since launch, total revenue generated, and number of books sold today were prominent. I hadn’t seen this before, and I loved it. I took it as his way of communicating how much value has been provided to others—in the aggregate and recently. And it’s more social proof.

Second, the book is never finished. He’s constantly updating it as he learns new things. He shows the last time he updated the content and the last time he published new book files. The book was written about five years ago, his last update was within the last twenty-four hours, and new files were published today (as of this writing). I like this approach because his book content stays current. I’ve never seen this before.

This entrepreneur is doing a great job of marketing his book, and he got me excited about it. I’m going to grab a copy and add it to my booklist.