Today, I worked on crafting a concise vision for my book library project. I tried using the same approach I used to craft my problem statement a few days ago, but Gemini and ChatGPT weren’t as helpful with this exercise. Developing a hypothetical vision of what the world could look like is a lot different than making a declarative statement about the problem you’re solving. Neither tool did a great job with the former.

A resource I did find helpful was something I wrote earlier this year. In this post, I shared my thoughts on the mission and vision statements from Coinbase CEO Brian Armstrong. In that post, I reference two videos in which Armstrong states his company’s mission and vision individually and ties them together. One of the videos even ties it all back to Coinbase’s strategy.

Articulating a vision of what the world could look like if your company achieves its mission isn’t easy, and it takes time. I’ve had it rolling around in the back of my mind for months. A strong vision is invaluable. It focuses people on what could be built, not what you’ve already built. They start to view your current state as temporary, overlooking its many flaws, and focus on the future—the possibilities—and how you can get to your desired future state. People start to think about the journey you’re taking and what it would be like to be part of it.

A vision statement is a powerful tool, especially for early founders. It can separate you from other founders and help you land customers, partners, recruits, and investors. I didn’t have a vision for my first company, and that was a mistake I don’t want to repeat.

I’m glad I spent time on this. Next, I’ll circulate a few versions of my vision among friends and eventually narrow it down to one.