I was scheduling time to connect with a friend this weekend. I suggested trying a new app. He jokingly shot back, “What’s wrong with calling my cell . . . too old school for you lol?” It was funny, and it also reminded me of something about myself: I look for ways to improve things so they can reach their full potential.

I knew zero about technology when I started CCAW. Once I had product/market fit, I began to create a vision for the company. One thing was obvious: manual processes wouldn’t cut it. I started looking for a better way. Luckily, I got to know a few founders of tech companies via EO Accelerator. They made me aware of all sorts of technologies I had never heard of. Connecting the dots, I saw how CCAW could benefit from them. Fast forward to years later: we’d built in-house tech that made it possible for us to reach eight-figure revenue. We had turned my vision into reality.

Continually looking for a better way is what drives me as an entrepreneur. In hindsight, I see that it’s what led to my success. It’s who I am and how I’m wired. I believe that everything and everyone can reach their full potential. The hard part is figuring out how to make it happen.

How will you reach your full potential?