According to Verne Harnish, only four percent of businesses in the United States have annual revenue of more than $1 million. If true, that means that most businesses are truly small businesses. I remember when my company had less than $1 million in revenue (it was painful) and when we were larger, with $10 million in revenue. From a resource perspective, $10 million was better, but still inadequate. I was always looking for ways to do more with less.

I regularly think about how many entrepreneurs run small businesses in the U.S. and the tough position they’re in. With their limited resources, they need all the help they can get. Anything that helps them do something they couldn’t do before or more of what they were already doing with the same resources is valuable.

My experience as one of these entrepreneurs informs my investment thesis about enabling small and midsize businesses (SMBs). The thesis is broad, but so are the types of business SMB entrepreneurs run.

Lately, I’ve gotten more excited about this thesis. I think some people overlook something when they’re evaluating the market of SMB entrepreneurs: A rapidly growing number of people want more control over their lives. They view owning a business as the path to getting it and the path to economic freedom. They don’t have a specific problem in mind; rather, they’re open to entrepreneurial opportunities that check this box. I think that in turn, this group of entrepreneurs present an opportunity for others. Entrepreneurs who remove friction and make it easier for these aspiring founders to start and run businesses will create massive value for this group—and in the process, build large businesses with big, loyal customer bases.

I think the SMB market is bigger than some realize and likely poised for growth. From my reading of history, helping other people build businesses and achieve economic freedom has been a great playbook for building one’s own rapidly growing and massive business with passionate, loyal customers.

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