Because I’ve received feedback that others got value when I shared the struggles from my current personal project, I’ve decided to build this project in public and share my ups and downs openly.

Current Personal Project: Reading Books about Entrepreneurs and Sharing What I Learned from Them via Blog Posts and Audio Recordings Distributed as a Podcast

What I struggled with:

• Distillation – I shared my thoughts in this post a few days ago. Identifying the most valuable wisdom and formulating insights is the key to providing maximum value per minute to entrepreneurs who read my blog posts or listen to my audio recordings.
• Editing – Editing makes a recording concise, increasing the value per minute to the listener. Editing one recording per week—I’d be OK with that. Editing one recording a day was frustrating and required more time than I wanted to allocate to this task. It slowed me down in other areas of this project; specifically, distillation.

What I learned:

• I read the biography of Wayne Huizenga last week, and this week I’ll create blog posts and recordings about it. It helped to remove the pressure to write and record about what I read the same day I read it. It gives me more time to process and a buffer for the unexpected.
• Kirk Kerkorian’s journey as told in the biography was complex. Three blog posts or recordings wouldn’t have done it justice. Some books won’t fit into a three-part series, and that’s okay as long as I stay focused on providing as much value per minute as possible to entrepreneurs who read my blog or listening to my recordings.
• I’m now editing as the last task of the day. It’s mindless work. It doesn’t make sense to do it earlier, which wastes the time of the day when I’m mentally sharpest.

Those are my struggles and learnings from this week!

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

Weekly Update (a New Format): Week Two Hundred Twenty

This is my two-hundred-twentieth weekly reflection or update.

Three weeks ago, I changed my weekly reflection to a weekly update on a current project. For more on why I made this change, see here.

Current Personal Project: Reading Books about Entrepreneurs and Sharing What I Learned from Them via Blog Posts and Audio Recordings Distributed as a Podcast

Metrics (since 4/1/24):

• Total audio recordings published: 56 (+7)
• Total blog posts published: 76 (+7)
• Average recording: roughly 12 minutes (+0) for a biography or autobiography

What I completed this week:

• Read the biography of Wayne Huizenga
• Had three additional feedback sessions—I missed my target by two; it’s the third straight week I’ve missed this goal
• Compiled and sorted feedback from sessions completed the week of 6/3/24
• Began implementing Amazon affiliate links for books
• Partially edited one of the Jim Simons series using Descript—I missed my target by five

Content:

• Audio content changes: Tested doing five episodes for Kirk Kerkorian instead of three

What I’ll do next week:

• Read one biography or autobiography
• Write seven blog posts and record seven audio posts
• Compile feedback from sessions completed the week of 6/10/24 and identify insights
• Finish editing Jim Simons series using Descript
• Complete five feedback sessions
• Update links in podcast and blog with Amazon affiliate link
• Write a blog post explaining my decision to use Amazon affiliate links

Asks:

• Listen to my most recent audio recordings and provide feedback on how I can improve them

Week two hundred twenty was another week of learning. Looking forward to next week!

FYI: I’m still playing with the format for this weekly update. I’ll add and remove stuff until I settle on a format I like.

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

My current project is reading books about entrepreneurs and sharing what I learned via blog posts and audio recordings I distribute via a podcast. I started in April, and as of now, the following are the major steps in my process:

• Read, notate, and highlight a book
• Distill my notes and highlights
• Write and publish a blog post
• Record an audio post
• Edit the audio recording
• Publish the recording via podcast

I did a survey (basically customer discovery) earlier this year and learned that many entrepreneurs don’t read physical books because reading doesn’t fit their hectic lifestyle. However, they want to learn, and they consume a large amount of audio while they’re multitasking. I figured I could read for them and share what I learned via audio.

When I started this project, I thought reading was the most important thing, given that most people weren’t doing it. I figured reading two hours or so a day would position me to share my learnings at an accelerated rate. The reading is important, but the last few weeks have highlighted something else.

Let’s say a 300-page book takes someone 10 to 12 hours to read. I could easily share everything in the book in a two-hour recording. But entrepreneurs won’t listen for two hours, even knowing it would take them much longer to read the book.

The value per minute spent listening to a two-hour recording about a book is higher than that of reading the book. But it’s not high enough. Entrepreneurs want maximum value per minute of their time if they give you their attention. I suspect they want a value per minute that’s 15x to 20x that of reading a book.

Now that I understand this, I see the distillation process as a key step in my project. Identifying the most valuable wisdom from books and formulating insights are key to providing maximum value per minute.

It’s easier said than done. This past week, I began testing approaches to distilling what I’ve read. I’m still not where I want to be, and I’m going to keep trying to improve. My goal is for people who listen to one of my recordings to feel that the value they receive significantly exceeds their time cost. I think that indications of this are people thinking deeply about something in the recording or being motivated to keep persevering on their journey, whatever it may be.

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

Because I’ve received feedback that others got value when I shared the struggles from my current personal project, I’ve decided to build this project in public and share my ups and downs openly.

Current Personal Project: Reading Books about Entrepreneurs and Sharing What I Learned from Them via Blog Posts and Audio Recordings Distributed as a Podcast

What I struggled with:

• I added editing twelve recordings to my workload. That, combined with reading two books, writing seven blog posts, and recording seven audio posts to distribute via podcast, was too much. I was behind and pushing hard this past weekend to hit my goals. The quality of the blog posts and recordings started declining late in the week.

What I learned:

• People’s time is valuable. My goal is to provide as much value per minute as possible when someone reads or listens to what I share about books. I learned that I need to keep this top of mind and find the right balance of reading, distilling, writing, recording, and editing. This week I was too heavy on reading because of my two-book goal and editing because I had a new toy to play with.
• A few weeks back, I stopped editing recordings and focused on getting reps by publishing unedited recordings. Then, researching successful YouTubers and podcasters highlighted that editing is key to making content concise. The editing tool also makes a difference. I was using GarageBand and hated it. A few people mentioned Descript. I started using Descript this week, and it made a material difference. This software makes editing audio as easy as editing a Word doc.
• Knowing I can edit recordings has decreased my frustration. Before, I would get frustrated when I made an error because I knew I had to start from scratch and rerecord.
• I listened to the early episodes of a few popular podcasts. They weren’t great. This was a good reminder that even the greats started on shaky ground and worked to continually improve. Comparing myself to the latest episode of a seasoned provider of audio content isn’t realistic.
• When I set reading goals, I need to consider the length of books and my available bandwidth. All books aren’t equal. One of the books I read this week was 400 pages, and I shouldn’t have read it in the same week as another book.
• My concerns about Amazon affiliate links being perceived as tacky were unfounded. I don't want the commission; I want the data on purchases. During feedback sessions, people said they thought a commission (that doesn’t cost them anything extra) would be fair if I helped them discover the book they purchased. They also highlighted it as a common practice that people expect now.
• When I’m face-to-face with entrepreneurs, my project resonates well, and they get excited about listening. I also learn a lot about their reading habits and pain points. I need to lean into more face-to-face interactions to discuss my project.
• The quality of my insights is greatest when I’m mentally fresh. On the days I was tired, my insights weren’t of the quality I know I’m capable of.

Those are my struggles and learnings from this week!

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

This is my two-hundred-nineteenth weekly reflection or update.

Two weeks ago, I changed my weekly reflection to a weekly update on a current project. For more on why I made this change, see here.

Current Personal Project: Reading Books about Entrepreneurs and Sharing What I Learned from Them via Blog Posts and Audio Recordings Distributed as a Podcast

Metrics (since 4/1/24):

• Total audio recordings published: 49 (+7)
• Total blog posts published: 69 (+7)

What I completed this week:

• Read a book written by Felix Dennis and the biography of Kirk Kerkorian (see here and here)
• Had four additional feedback sessions—I missed my target by one for the second straight week
• Compiled and sorted feedback from sessions completed the week of 5/27/24
• Tweaked podcast titles
• Crystallized my “why” for this project in writing
• Decided to move forward with Amazon affiliate links for books I’ve read
• Identified two YouTube channels focused on sharing insights from non-entrepreneurial books and studied what makes these channels appeal to listeners
• Began testing Descript for recording and editing audio

Content:

• Audio content changes: Sharing how I discovered a book, referencing other recordings in the series, and highlighting what questions I’m seeking to answer as I read the book
• Edited episodes 37 through 48 using Descript to make them more concise
• The average recording length is still roughly 12 minutes

What I’ll do next week:

• Read one biography or autobiography
• Write seven blog posts and record seven audio posts
• Compile feedback from sessions completed the week of 6/3/24 and identify insights
• Make changes to audio content based on feedback
• Edit Jim Simons series using Descript
• Complete five feedback sessions
• Implement Amazon affiliate links for books

Asks:

• Listen to my most recent audio recordings and provide feedback on how I can improve them

Week two hundred nineteen was another week of learning. Looking forward to next week!

FYI: I’m still playing with the format for this weekly update. I’ll add and remove stuff until I settle on a format I like.

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

Because I’ve received feedback that others got value when I shared the struggles from my current personal project, I’ve decided to build this project in public and share my ups and downs openly.

Current Personal Project: Reading Books about Entrepreneurs and Sharing What I Learned from Them via Blog Posts and Audio Recordings Distributed as a Podcast

What I struggled with:

• Reading two books, writing seven blog posts, and recording eight audio posts to distribute via podcast is a lot. I hit a wall toward the end of the week. Finishing out the week was tough.
• This week felt harder than last week. The above weekly goals I’ve set have me in a state of discomfort. I recognize this because I experienced this feeling when I started blogging daily in 2020. My brain feels overloaded, and I’m mentally tired some days. I’m pushing my limits and expanding them each consecutive day I do this. Said differently, the discomfort I’m feeling is likely growth. Hopefully this will get easier as my brain realizes this is our new normal.
• I’m still not as concise as I want to be in communicating insights from books. The series on Ed Thorp highlighted this for me. Even though I’ve read this book twice, I struggled to balance getting the recordings done and communicating my points clearly. “Done is better than perfect” won. But I did record a bonus episode for Thorp because it bothered me that much and this is one of my favorite books.

What I learned:

• The difficult part right now is what I do between reading a book and sharing what I learn by writing and recording—that is, distilling a large amount of information down to what I want to convey.
• Sumner Redstone’s autobiography was hard to write and record about. I didn’t describe the wisdom from it clearly at first, so I needed to think about it more. I ended up thinking about what I had read for a day before recording (I’d already written my post), and that was helpful. More time to process helped me connect the dots on insights that weren’t obvious and draw parallels to my experiences as an entrepreneur. I want more buffer time between reading and recording to process. I think what I share will be more valuable if I have it.
• There’s no consistency in the format of my recordings. It’s early, and I’m experimenting, so this makes sense now. But I’m not a freestyle-it-every-time kind of person. A consistent format could help me prepare to record (I’ve decided to work toward this), increase the likelihood that each recording is valuable to listeners, and set listeners’ expectations.
• During a feedback session this week, I learned that someone purchased a biography because I’d recorded about it. I would never have known that without that conversation. Someone purchasing a book is the ultimate sign I’ve given them value, but I don’t have any insight into this. I want data! Amazon’s affiliate program seems like the best (and only) way to see this data.
• Google NotebookLM is an impressive AI tool. I’m really excited about it. I can see lots of value in using the power of AI to search specific documents and your own notes. If it would allow users to query the documents and notes of others (with their permission, of course), that would be game changing. I’ll be watching closely to see how this product evolves.
• Extracting my highlights from books I’ve read is something I’m excited about, but it’s a lower priority right now. I believe I’ve found a good partner for this when the time is right to tackle it.

Those are my struggles and learnings from this week!

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

This is my two-hundred-eighteenth weekly reflection or update.

Last week, I changed my weekly reflection to a weekly update on a current project. For more on why I made this change, see here.

Current Personal Project: Reading Books about Entrepreneurs and Sharing What I Learned from Them via Blog Posts and Audio Recordings Distributed as a Podcast

Metrics (since 4/1/24):

• Total audio recordings published: 42 (+8)
• Total blog posts published: 62 (+7)

What I completed this week (a holiday week):

• Read autobiographies of Ed Thorp and Sumner Redstone (see here and here)
• Published eight recordings—one was a bonus episode on Ed Thorp (#40 Ed Thorp Part 4)
• Had four additional feedback sessions—I missed my target by one
• Compiled and sorted feedback from five sessions completed the week of 5/20/24
• Tested Google NotebookLM
• Evaluated a candidate for extracting my highlights from books
• Updated podcast titles—added series number (e.g., “Part 2”) and other tweaks
• Researched metrics for podcasts

Content:

• Audio content changes: I now include the series number, how I discovered the book, an intro including what the recording will be about, more context throughout, personal insights and takeaways, and a closing.
• The average recording length increased from roughly 5 minutes to 12 minutes
• My current goal for each book is a three-part series

What I’ll do next week:

• Read two biographies or autobiographies
• Write seven blog posts and record seven audio blogs
• Adjust podcast titles
• Compile feedback from sessions completed the week of 5/29/24 and identify insights
• Make changes to audio content based on feedback
• Complete five feedback sessions
• Identify two people to study who has successfully shared book insights via solo podcasts or YouTube channels (the books can’t be about entrepreneurs)
• Make a decision on whether to use Amazon affiliate links for books
• Crystallize, in writing, my “why” for doing this project

Asks:

• Listen to my most recent audio recordings and provide feedback on how I can improve them. The more candid the better! Email me at hello [at] jermainebrown.org.

This week was hard. In my post tomorrow, I’ll share more about what I struggled with and what I learned.

Week two hundred eighteen was another week of learning. Looking forward to next week!

FYI: I’m still playing with the format for this weekly update. I’ll add and remove stuff until I settle on a format I like.

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

Entrepreneurs like hearing about the ups and downs of others’ journeys, so I’m sharing mine in this post. Here’s what I struggled with this week and what I learned:

What I struggled with:

• Reading two books and sharing lessons from them via my written blog and audio recordings distributed via a podcast was hard. Consistently doing all this at once is new, and it likely contributed to this week feeling like an uphill battle.
• Six feedback sessions confirmed what I already knew: my audio recordings aren’t great. The external feedback is helping me improve. It’s frustrating that I can’t improve these recordings as fast as I would like. It’s slow and gradual, and I need to accept that.

What I learned:

• Blog vs. podcast – My audio recordings had more total listens than my written blog posts had total views. It’s the same content but a different method of consumption. I created more new audio posts this week (19) than blog posts (7) because I was catching up on recordings. However, my written blog catalog contains more than 1,500 posts written in 4+ years, while I’ve posted 35 recordings in a little over a month. I’ll continue to monitor this to see if this trend continues. My gut tells me audio consumption resonates more with people, but the data will confirm this (or not) over time.
• Building in public – My post about my struggle to record audio consistently and how I overcame that struggle was mentioned most during my feedback sessions. Building in public isn’t something I’ve intentionally done before. This inspired my change from a weekly reflection post to a weekly update post. I view this as something with limited downside that could help others. There’s no reason to not give it a try.
• Internal vs. external feedback – Recording my posts every day and listening to those recordings are good daily feedback loops, but they aren’t enough. Getting external feedback in the feedback sessions added a different element. My internal feedback has been more tactically focused, while external feedback was more high level. To put it another way, internal feedback focused on how well I was marching, while external feedback focused on whether I was marching in the right direction. I need both perspectives going forward. As for frequency of feedback, daily is ideal for internal. Weekly or biweekly is probably ideal for external, but I’ll test to pinpoint this.
• Feedback sessions – I had six sessions focused on recordings related to lessons learned from books I read. Here are some clear takeaways:
  • Each recording included the date and title of my blog post. People couldn’t remember the titles or dates of the recordings they reviewed. I replaced the date with episode numbers. This made it easier to reference a recording and shortened the titles.
  • I’m focused on reps to establish my recording habit, so I’m reading blog posts verbatim. I limit each blog post to 500 words, which equals about 5 minutes of audio. Five minutes is too short. The lessons didn’t stick with people. I’m keeping my 500-word constraint but enhancing the recording so the lessons are clear. I’ll summarize what each blog is about in the opening, add more context and my insights throughout, and add an outro. I’m now aiming for 10 minutes max with these changes.
  • It isn’t clear to listeners how they can apply the lessons I learned from the books I read. Judgment (i.e., application of wisdom to their situation) isn’t something you can do for founders. They must do this on their own. I’m not sure what I’ll do to address this. I’m actively seeking suggestions on this one.
  • People want to hear more about the struggle or context of what the founder was going through when they learned the lesson I’m sharing.
  • What resonates with a listener depends on their stage and focus. Early-stage entrepreneurs, established entrepreneurs, and investors valued and sought out different things. Early-stage entrepreneurs are looking for tactical answers to current problems. Established entrepreneurs are looking for general ideas or concepts. Entrepreneurs is too broad a market. I need to think about what niche target audience I want to serve.

Those are my struggles and learnings from this week!

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

This is my two-hundred-seventeenth weekly reflection or update.

Lately, I haven’t gotten as much from my weekly reflection posts. I’ve consistently done them, so I want to keep that muscle memory but try something different. I’m going to test moving from a reflection to an update on a personal project I’m working on.

I like the update email format because writing about what I’ve done forces me to be real about my execution, and writing about what I plan to do adds accountability and forces me to course-correct every seven days. Keeping people in the loop and letting them know how they can help are benefits too. I figured that instead of sending out an email, I could do a blog post, and it would be equally as valuable.

Current Personal Project: Reading Books About Entrepreneurs and Sharing What I Learned from Them

What I completed this week:

• Read biographies of Robert ”Bob” Johnson and Jim Simons
• Recorded 19 audio posts: 12 catch-up recordings and 1 daily recording thereafter
• Adjusted schedule to post recordings in the morning to be more consistent
• Sought feedback on recordings. Had six feedback sessions
• Meet with a potential partner who may be able to help with extracting highlights from books

What I’ll do next week (holiday week):

• Read two biographies
• Write seven blog posts and record seven audio blogs
• Adjust recording titles and descriptions
• Compile feedback from sessions and identify insights
• Make changes to audio recordings based on feedback
• Complete five feedback sessions
• Test Google NotebookLM
• Explore audio-related metrics

Asks:

• Listen to my audio recordings and provide feedback on how I can improve them. The more candid the better! Email me at: hello [at] jermainebrown.org

Closing Thoughts:

• Since this project began, I’ve published 35 recordings. I’ve heard that most people never get past 20 recordings, so that’s encouraging.  
• My objective with this project is to share with entrepreneurs the wisdom I gain from the biographies I’m reading. The recording that was mentioned most in my feedback sessions was about my failure to establish my recording habit (listen here or read about it here). I wasn’t expecting this. It reminded me that talking about struggle and how people overcome it brings value to entrepreneurs. That was good to hear. I’ll try to do more posts sharing the ups and downs of this project’s journey.
• Finding content–market fit will be a journey. I’m thinking about what recording frequency and duration are best, crystallizing the target listener I want to offer value to (I’ll probably need to start with a niche), and finding the right balance of information, insights, etc. when recording.

Week two hundred seventeen was another week of learning. Looking forward to next week!

Prefer listening? Catch audio versions of these blog posts, with more context added, on Apple Podcasts here or Spotify here!

I was disappointed in myself for not consistently recording audio versions of my blog. Yesterday I figured out what was tripping me up and what changes were needed. Today I implemented those changes and recorded twelve audio posts. I’m happy to report that I’m all caught up!

Now, I’m focused on staying current and getting reps daily to improve the quality of the recordings and, eventually, my storytelling skills.

A few takeaways from today’s recording session:

• Mindset matters – Shifting my mindset to getting practice reps helped. I felt more relaxed, and the words flowed more smoothly.
• Mistakes – I didn’t sweat the small errors. I rerecorded when I made big mistakes (like coughing loudly mid-sentence). After listening to the small errors during playback, I decided they make the recordings more authentic. I’m not the only person who stumbles over words occasionally, so why take that out? We’ll see if my thinking evolves on this, but right now, I like the idea of being human (flaws and all) in these recordings and not a perfect robot.
• What I like – I now think about recording what I want to hear, not what I think other people want to hear. If I like the recordings, then others will like them too. If I don’t like them, then no one will.
• Talking to yourself – Talking to yourself is harder than I imagined, and listening to yourself talking to yourself is even harder. I have more respect for people who do this regularly at a high level. It’s simple but far from easy.
• Books – I’ve been reading at an accelerated clip lately. The posts sharing takeaways from books are my favorites. Reading and writing about what I learned from my reading is a powerful combination. I knew this already, but hearing these recordings reinforced it and motivated me to do more of this kind of post.

I’m energized about getting this habit formed. I think good things will come from it. I don’t know of anyone who blogs and records their blogs every day. I’m excited to see if I can accomplish something hard that others can’t or won’t do.

You can listen to audio versions of my blog posts on Apple here and Spotify here.