Access to capital was key to Roy Thomson’s acquisition strategy and success, according to the biography I'm reading. When possible, he avoided selling equity (ownership) in his company to raise capital. He wanted all the profits he knew he’d eventually generate to be his, not other shareholders’. He also despised the idea of having to deal with a board of directors, seeing the conflicting opinions of directors as a waste of his time. Roy believed that if he could borrow at 5% and get a return of 10% or more on the borrowed capital, it was sensible to raise capital through debt instead of selling equity.
In 1955, Roy publicly declared his intent to bid for the charter to launch an independent Scottish television station. No one in Scotland understood the opportunity like Roy did, and the elites declined to invest. He even asked colleagues at All-Canada Radio to partner with him, but they too declined. These people didn’t know that Roy had obsessed over this station and done extensive research, sending his lieutenant to tour American and Canadian stations and ask questions about budgets. Roy analyzed spending per capita in Scotland compared to England to determine what ad rates he could charge. His work paid off, and in May 1956, regulators gave Roy a charter to establish Scottish Television Limited (STV), which he was chairman of.
To finance the deal, Roy tried to borrow £400,000, but the Scottish bank gave him only £240,000, which surprised him. Roy assembled an investor group and valued the company at £400,000, equal to the required start-up capital. Roy was £160,000 short of his goal and decided to raise it primarily by issuing £120,000 in bonds, but also by selling 40,000 shares of equity for £40,000 to an investor group. Roy was one of the investors in that group; he bought £32,000 worth, or 80%. Instead of spending £400,000 of his own funds to own 100%, Roy spent £32,0000 to own 80%. He’d sold as little company equity as possible and managed to keep control and as much of the eventual profits as possible.
STV was a big hit. In its first month, STV made a £10,000 profit. Quickly, it was on track to do £1,000,000 in profit in the first year. Nobody except Roy had expected STV to turn a profit. Within two years, those 40,000 shares in STV that were initially worth £400,000 exploded in value to millions—so much so that Roy used them as part of a transaction to purchase an entire chain of British newspapers.
In 1958, Kemsley Press, a prestigious company that owned eighteen British newspapers, asked Roy if he was still interested in acquiring them. The deal was done in a complicated transaction that took sixteen intense days to negotiate. It had three parts:
- Kemsley Press acquired STV from Roy for £5.5 million: £1 million in cash, £500,000 in bonds, and £4 million in newly issued Kemsley shares
- Roy then bought Lord Kemsley’s controlling stake in Kemsley Press for £5 million: £1 million cash from the prior transaction, a £1 million promissory note with a ten-year term, and £3 million in cash that Roy borrowed from the bank.
- Roy made a tender offer (i.e., offered to buy at a set price) for Kemsley shares owned by other minority shareholders, too.
In roughly seven years, Roy had gone from electoral defeat in Canada to becoming a press baron in the United Kingdom. With the Kemsley deal, he’d reached his goal of owning fifty-two newspapers. At age 40, Roy was broke and heavily indebted. By age 65, he had empires in two countries on different continents. Roy continued to build his empire and expanded to have newspapers in Africa, Australia, and other places.
Roy also achieved his other goal and was given the title “baron” in 1964, becoming Lord Thomson of Fleet Street. Roy had reached the upper echelon of elite global circles, and he did it his way, on his terms. By 1964, his hard work had created an empire valued at roughly £100 million. His family is still one of the wealthiest, if not the wealthiest, families in Canada.
Roy passed away in 1976 at the age of 82, but his family continues to run his empire. In 2008, Roy’s Thomson Corporation acquired Reuters Group plc to form what is now known as Thomson Reuters, a multinational information company with a market capitalization (i.e., valuation) of roughly $74 billion as of this writing.
Roy Thomson was a dynamic entrepreneur who built a massive newspaper and media empire through savvy dealmaking and a dogged work ethic.