Combines "My Life in Advertising" and "Scientific Advertising" to share legendary copywriter Claude Hopkins' journey into the principles and fundamentals of direct marketing. Considered an advertising industry bible, it explains many concepts, including test marketing and coupons.

Part memoir and part framework, this book is a collection of internal and external communications from David Ogilvy that shows his early years before advertising and his thoughts on creating ads that sell, and building a global agency.

Framework from entrepreneur and Mad Men-era genius David Ogilvy. This book is the how-to guide on various aspects of the advertising industry to help you create ads that sell.