Framework from entrepreneur and advertising pioneer David Ogilvy, detailing his thoughts on creating ads that sell, and building a global advertising agency, alongside his principles and philosophies on business and advertising

Framework from entrepreneur and Mad Men-era genius David Ogilvy. This book is the how-to guide on various aspects of the advertising industry to help you create ads that sell.

Combines "My Life in Advertising" and "Scientific Advertising" to share legendary copywriter Claude Hopkins' journey into the principles and fundamentals of direct marketing. Considered an advertising industry bible, it explains many concepts, including test marketing and coupons.