My Life in Advertising and Scientific Advertising
1966
Autobiography
by
Claude Hopkins
Combines "My Life in Advertising" and "Scientific Advertising" to share legendary copywriter Claude Hopkins' journey into the principles and fundamentals of direct marketing. Considered an advertising industry bible, it explains many concepts, including test marketing and coupons.
Buy a CopyJermaine's Notes
September 2024
Good insights on psychology, direct marketing, and copy writing. Worked for Albert Lasker. Read paperback.
Connected Posts
Connected Entrepreneurs
No items found.
Connected Books
The Unpublished David Ogilvy
November 2024
Part memoir and part framework, this book is a collection of internal and external communications from David Ogilvy that shows his early years before advertising and his thoughts on creating ads that sell, and building a global agency.
Read 2012 paperback.
Ogilvy on Advertising
November 2024
Framework from entrepreneur and Mad Men-era genius David Ogilvy. This book is the how-to guide on various aspects of the advertising industry to help you create ads that sell.
Great examples of ad copy and visual ads and why they work.
Confessions of an Advertising Man
November 2024
Framework from entrepreneur and advertising pioneer David Ogilvy, detailing his thoughts on creating ads that sell, and building a global advertising agency, alongside his principles and philosophies on business and advertising
Warren Buffett and Charlie Munger admired Ogilvy. Mentions Albert Lasker and Claude Hopkins. Read 2011 paperback.
Taken at the Flood
February 2025
Biography about Albert Lasker, entrepreneur and pioneer of modern advertising techniques. Details his upbringing, innovative marketing techniques, personal struggles, and his groundbreaking transformation of how products and ideas are sold.
Hired Claude Hopkins. Read 1960 hardcover.